Citadel Media En Espanol, Terra Partner On Show Websites
November 10, 2009 at 1:16 PM (PT)
Spanish-language digital content producer TERRA is partnering with CITADEL MEDIA EN ESPANOL in a joint venture to manage the online assets of the network’s radio shows. The joint effort launches TODAY with a new website for MARIA MARIN’s "TU VIDA ES MI VIDA" show, airing on 27 affiliates.
"The convergence of digital and traditional media offers us the opportunity to reach an unparalleled audience, particularly as more and more U.S. Hispanics go online," said CARLOS SAN JOSE, CITADEL MEDIA EN ESPANOL VP/National Sales. "Our partnership with TERRA will now provide advertisers with a must-have media component when targeting the Hispanic demographic, as this consumer market segment continues to increase."
"MARIA MARIN embodies Latina empowerment and TU VIDA ES MI VIDA has become an institution in the community," said TERRA USA VP/Programming ANGEL SEPULVEDA. "We have no doubt that adding this content to the TERRA network will be valuable to our audience and we look forward to providing our audience additional CITADEL MEDIA EN ESPANOL talent and programs."