ESPN Deportes Adds Two More Affiliates In Florida
November 11, 2009 at 10:32 AM (PT)
ZGS COMMUNICATIONS Spanish Variety WAMA-A (LA INVASORA 1550)/TAMPA and GENESIS COMMUNICATIONS Talk WAMT-A/ORLANDO are flipping to Spanish Sports using ESPN DEPORTES RADIO this week.
"The Hispanics in the ORLANDO and TAMPA markets are passionate about sports and we are thrilled to have the opportunity to bring them the best of sports radio, as well as be the first and only Spanish-language all-Sports station in these cities," said ESPN DEPORTES Sr. Dir. and GM OSCAR RAMOS. "These agreements reinforce our commitment to continued growth of the radio network among the top Hispanic markets across the country."
"We are excited to welcome ESPN DEPORTES RADIO to our multimedia platform which includes TELEMUNDO TAMPA, and our new web portal HOLACIUDAD!" said WAMA GM JAYME RIBEIRO NETO. "The launch of ESPN DEPORTES RADIO in TAMPA offers our local community the latest in sports news and information, and provides advertisers and marketers a unique opportunity to reach Hispanics in these communities."
"Having the ESPN brand in TAMPA and ORLANDO over the last several years has proven to be a great success for our company," said GENESIS CEO BRUCE MADURI. "We are very excited for our ESPN DEPORTES RADIO partnership in ORLANDO and we are certain this deal will be a great benefit to our advertisers and listeners, especially with the recent marriage of the local WIDE WORLD OF SPORTS with ESPN."