WMG Chooses FreeWheel Software
November 12, 2009 at 5:12 AM (PT)
WARNER MUSIC GROUP and FREEWHEEL, an online advertising technology company, TODAY announced a strategic partnership that will give WMG the tools to manage and monetize its online advertising strategy. Under the agreement, WMG will use FREEWHEEL's Monetization Rights Management (MRM) platform to place, monitor and track ad usage and effectiveness across a range of artist sites and leading digital media platforms.
"Working with FREEWHEEL’s powerful technology platform allows us to enhance our online advertising strategy and, along with the brand targeting effort we recently established with OUTRIGGER MEDIA, offers the kind of critical management tools we need to maximize the value of that strategy for our artists," said WEA CORP Pres./CEO MIKE JBARA. "Our goal is to turn our artists’ digital footprint into reliable revenue streams for them, and these tools enable us to do that quickly and precisely, while also enabling us to scale our effort across a wide range of genres and sites."