Arb To Appear Before House Committee Re: PPM
November 24, 2009 at 1:02 PM (PT)
ARBITRON has been invited to testify on DECEMBER 2nd, 2009 by the U.S. House of Representatives Committee on Oversight and Government Reform regarding its electronic media measurement service. The following is its response to the Committee's announcement:
"ARBITRON welcomes this opportunity to discuss the importance of electronic measurement, the effectiveness of the PORTABLE PEOPLE METER service, the value of the data it produces, and our responsible approach to the deployment of the service," said ARBITRON Pres./CEO MICHAEL SKARZYNSKI. "ARBITRON looks forward to sharing with the Committee our expertise and insights based on our long history and extensive experience in gathering and disseminating the quality data that is used throughout the radio industry by broadcasters, advertisers, and agencies."
"ARBITRON launched this innovative electronic media ratings service to help support the radio industry's objective to have relevant, reliable data that enables it to compete for its share of advertising revenue," added SKARZYNSKI. "We have been proactive in our efforts to share relevant and pertinent information with our stakeholders, Congress and other state and Federal government agencies and continue to welcome opportunities to showcase the value of radio and the importance of electronic measurement."