Burrell Advertising Signs Up For Arbitron's RADAR
December 1, 2009 at 4:16 AM (PT)
Multicultural ad agency BURRELL ADVERTISING has inked a multi-year agreement for ARBITRON's RADAR ratings.
"With more than 187 million listeners age 12 and over each week, network radio provides highly impactful opportunities for advertisers to reach consumers at home and on the go," said BURRELL Burrell Associate Media Dir. GAIL WARREN, a member of the ARBITRON Agency Advisory Council. "We use radio as an integral part of our media mix and ARBITRON's RADAR estimates will provide us with fresh insights to help make educated and effective decisions for our clients."
"Network Radio targets several important socioeconomic groups and RADAR demonstrates to advertisers and broadcasters the value of these audiences," said ARBITRON Chief Sales Officer and SVP CAROL HANLEY. "The fact that Network Radio has grown stronger year over year indicates the overall strength of radio as a mass medium with the kind of footprint and reach that is well-suited for results-driven campaigns."