Dahl Takes Shots At PPM On First Anniversary Of Radio Exit
December 9, 2009 at 3:21 PM (PT)
STEVE DAHL marked his first anniversary of his dismissal as morning host at CBS RADIO Adult Hits WJMK (JACK FM)/CHICAGO with a column in the CHICAGO TRIBUNE decrying the lack of personality in radio and the negative effects of the Personal People Meter towards "wacky personalities."
DAHL, a longtime CHICAGO radio fixture, wrote, "Back in the LOOP days (when DAHL and GARRY MEIER hosted at WLUP), we used to refer to radio as high school with money. These days radio has more of a GED feel to it. A prison GED feel." He also ripped the PPM system for its measurement of stations listeners aren't choosing to listen to or are inadvertently exposed to. Noting that his podcasts have reached over 750,000 downloads, DAHL said he thinks "there is still a very viable audience out there somewhere for personality-driven radio, and that someone needs to figure out a better way to measure it. Either that, or the future of this local, wacky personality-driven radio is probably going to be on the Internet."
Apparently radio can go on without me, and I guess I'm getting along without radio.
"Apparently radio can go on without me, and I guess I'm getting along without radio," DAHL wrote. "I miss it, but my daily one-hour podcasts keep me off the streets."