RAB And NAB Announce Expanded Partnership
December 16, 2009 at 9:11 AM (PT)
The RADIO ADVERTISING BUREAU and NATIONAL ASSOCIATION OF BROADCASTERS have announced an expanded partnership of communications and events, including a combined Radio convention SEPTEMBER 29th through OCTOBER 1, 2010 in WASHINGTON, D.C.
"As part of the management structure of both the NAB and RAB, I've long felt there was tremendous value in bringing both organizations closer together," said NAB Joint Board Chairman and Commonwealth Broadcasting Pres./CEO STEVE NEWBERRY. "This enhanced partnership is designed to positively address the needs of our radio station members and bring about proactive change for both of our trade associations."
"We’re very pleased with our new partnership," said RAB Pres./CEO JEFF HALEY. "As we further move our medium into a branded content and digital world, it is important we provide our members and clients with all the necessary touch points to see and hear how Radio is innovating for the future."
"NAB and RAB are very pleased to respond to the many requests to bring the best of the RAB and NAB together next year in LAS VEGAS, WASHINGTON D.C. and beyond," said NAB Pres./CEO GORDON SMITH. "Increasing revenues at radio stations is a priority at both of our associations. Together, we can meet the demands of the business and seize opportunities that may never have surfaced otherwise. We believe that an annual communications and events dialogue provides us with those avenues."
In addition to a new and revised Radio Show, NAB and RAB will partner on programs such as the NAB Show in LAS VEGAS and other industry leadership events.