CBS TV And Radio Look To Compete With Newspapers
December 17, 2009 at 4:45 AM (PT)
CBS COO/Local Media ANTON GUITANO is heading an internal push to create synergy between the company owned TV and radio stations. TVNEWSCHECK.COM reports WCBS-TV GM PETER DUNN is working closely with GUITANO.
In an interview with TVNEWSCHECK Editor HARRY A. JESSELL, DUNN and GUITANO "explain the local cross-platform strategy, which involves merging the local news-and-information Web sites of the TV and radio stations and going head-to-head with local newspaper sites."
Said GUITANO, "it's taking TV and radio, the two local businesses that we're going to be overseeing, and trying to figure out how we're going to get the best out of both by getting them to work together. I have worked a long time in TV and the last two years in radio. One of the things I've learned is TV stations do certain things very, very well and other things not so well. Likewise, radio stations have certain things that they do very well that TV doesn't do so well. So it's trying to bring the best of both together so that we can maximize our local assets."
Explaining further, GUITANO said, "What we're going to do is we're going to aggregate the sites and come up with one site in each market that will incorporate the news, sports, weather. We want to make it hyperlocal, equivalent to the best local paper with all the local information and then have links to our assets outside of the local areas such as CBS NEWS.COM, CBSSPORTS.COM, etc."
Read the full interview here.