WMG Plays With Hulu
December 23, 2009 at 7:05 AM (PT)
WARNER MUSIC GROUP has kicked off its new relationship with the HULU online video service . The agreement brings an artist-focused online video experience that features music videos, artist interviews, live concerts and behind-the-scenes footage from WMG’s world-renowned artists and labels. including ATLANTIC RECORDS, RHINO RECORDS and WARNER BROS. RECORDS.
"We're pleased to be working with Hulu as we expand our premium ad-supported video strategy to provide our artists with a customized and flexible approach to marketing and monetizing their music, by leveraging the most powerful partnerships and platforms in the industry," WMG EVP/Digital Strategy and Business Development MICHAEL NASH said. "Hulu has been a leader and innovator in this space, and we LOOK forward to working with them on creating compelling, content-rich artist channels that will provide a dynamic experience to their fans, while introducing our artists to new audiences online."
MUSE is the first band to be featured under the agreement. An all-Muse artist page (www.hulu.com/muse) streams the band's live appearance on DECEMBER 19th SATURDAY NIGHT LIVE, as well as recent tour dates at WEMBLEY STADIUM, exclusive interviews and rare deep-catalog videos.
HULU will also launch artist pages for ATLANTIC singer/songwriter JASON MRAZ and for FUELED BY RAMEN/ATLANTIC rock band PARAMORE in the coming weeks. More artist channels will be announced in early 2010.