Arb Winter 2010 Station Name Preview Mailed
January 4, 2010 at 7:40 AM (PT)
The ARBITRON WINTER 2010 Station Name Preview has been mailed to radio stations within the markets that ARBITRON measures in the WINTER Survey. Stations should verify the information they submitted to ARBITRON, to ensure station names are being recorded properly, and review information submitted by other stations in their market to identify those stations that may not be using their station identifier in accordance to ARBITRON guidelines.
Station name changes will be accepted for the WINTER 2010 survey through MARCH 31st. The information is not retroactive and becomes effective upon receipt by ARBITRON.