Tribune Names Melick SVP/Health
January 4, 2010 at 3:24 PM (PT)
TRIBUNE CO. has named CORBETT ACCEL HEALTHCARE GROUP EVP/Interactive Marketing GEOFFREY MELICK as SVP/Health, in charge of healthcare industry sales and marketing as well as oversight of TRBUNE's HEALTHKEY.COM website.
"Spending related to healthcare issues, products and services is exploding, and our newspapers, television stations and websites need to be getting an increasingly larger share of it," said CEO RANDY MICHAELS. "GEOFF has tremendous talent and experience and will lead our efforts to develop better targeted advertising and marketing solutions related to the healthcare industry."
"TRIBUNE has great brands offering a unique opportunity to create world-class advertising and marketing solutions for healthcare clients trying to reach a variety of audiences across different media platforms," said MELICK. "During the last couple of years TRIBUNE has developed some very innovative advertising approaches for healthcare professionals, pharmaceutical companies and consumers/patients—but there is a lot of opportunity to do even more."
TRIBUNE owns Talk WGN-A/CHICAGO as well as several major newspapers and TV stations.