Bob Struble: The Race For The Dashboard Is On!
January 5, 2010 at 5:25 AM (PT)
IBIQUITY DIGITAL Pres./CEO BOB STRUBLE writes "AM/FM can no longer take its position in the automotive infotainment space for granted: HD Radio Technology can help win the race," in his latest web column. "For as long as any of us can remember, there has been a love affair between cars and radio. AM/FM was the sole source of information and entertainment for drivers, and car radios, quite simply, were never turned off. Think of it: you shut off the ignition, but not the radio, and it came back on as soon as you fired the engine again. The only race was between broadcasters, fighting for presets."
STRUBLE continues, "Don't get me wrong, AM/FM is still a fundamental part of the driving experience. Every car sold in this country comes with a radio, positioned square in the middle of some of the world's most valuable real estate -- the car dashboard. But the days of AM/FM's monopoly hold on auto infotainment are long gone."
Read his full musings here.