Ando To Offer New Code To Measure Streaming Audio
January 11, 2010 at 1:02 PM (PT)
ANDO MEDIA has developed new programming code that will allow any streaming audio site to accurately measure listening audience. A first of its kind, the "self-serve" code is easily installed on any site and will relay end-user information, not simply IP-level information on audience size.
"For all the growth that Internet audio has experienced over the past several years, one outstanding question on everyone's mind is 'how many people are out there streaming in total?'" said ANDO CMO PATRICK REYNOLDS. "We've been able to give real-time information to the IP-level, but there are undoubtedly multiple listeners on the average IP. This allows us to get past that and get closer to how many actual people are enjoying music and content via streaming."