Triton Digital Snares 5,000th Affiliate
January 11, 2010 at 2:19 PM (PT)
TRITON DIGITAL has announced that its station affiliations leading into 2010 now exceed 5,000 -- up 50% from a year ago. In 2009, the company extended online stream measurement, ad insertion and database marketing services through acquisitions of ANDO MEDIA and ENTICENT (now TRITON LOYALTY).
"Our Digital division’s growth is proof of unprecedented change within the media industry as well as the success stations and broadcast groups are experiencing by eliminating risk and tapping TRITON DIGITAL for audio and video streaming, text messaging, database marketing, ad serving and other tools and services," TRITON MEDIA GROUP CEO NEAL SCHORE said.
"The changes transforming our industry are real," COO MIKE AGOVINO added. "Consumers want access to the content they desire no matter where they are and through a variety of different platforms. Advertisers are reacting by maneuvering budget into new channels in order to reach these consumers. As our growing numbers demonstrate, more stations appreciate the ease, flexibility, expertise and support a partnership with TRITON DIGITAL offers in narrowing these connections."