PPM Wins MRC Accreditation In Minneapolis
January 11, 2010 at 3:16 PM (PT)
ARBITRON has announced that it's received MEDIA RATINGS COUNCIL (MRC) accreditation for PPM monthly reports in the MINNEAPOLIS-ST. PAUL market -- which joins HOUSTON-GALVESTON and RIVERSIDE-SAN BERNARDINO as accredited markets for ARBITRON's PPM ratings service.
But that's where the good news ends, as the MRC informed ARBITRON that it didn't pass MRC accreditation for ATLANTA, BALTIMORE, BOSTON, CHICAGO, DALLAS, DENVER, DETROIT, LOS ANGELES, NEW YORK, MIAMI, PHILADELPHIA, PHOENIX, PITTSBURGH, ST. LOUIS, SAN DIEGO, SEATTLE, TAMPA-ST. PETERSBURG, and WASHINGTON, D.C. No action was taken on SAN FRANCISCO and SAN JOSE which also go without accreditation.
ARBITRON noted, "THE COMPANY is encouraged by the accreditation of MINNEAPOLIS-ST. PAUL, which further validates our RADIO FIRST METHODOLOGY. THE COMPANY understands the MRC's need to close out old audits. ARBITRON believes that across all of its PPM markets it has demonstrated significant progress and ongoing commitment to improvement requested by the MRC."