Menendez Reiterates Call For PPM Probe
January 13, 2010 at 5:57 PM (PT)
US Senator ROBERT MENENDEZ (D-NJ) is using ARBITRON CEO MICHAEL SKARZYNSKI’s forced resignation -- from giving false testimony in CONGRESS -- as a new reason to conduct an investigation into the PPM.
"This matter is deeply troubling," he said in a statement. "It must be thoroughly investigated to ensure that Congress was not intentionally misinformed and appropriate action must be taken based on the findings. The denial of Accreditation for PPM in 18 markets, including those covering much of my home state of New Jersey, and this disturbing incident reaffirms the critical need for a thorough investigation into the PPM methodology."
"I remain committed to ensuring ARBITRON adopts an accurate ratings system with acceptable standards that is fair to all radio stations. I will continue to seek a solution to these concerns by working with my colleagues in Congress and minority stakeholders to implement fair standards for the PPM methodology in all markets nationwide."