Innerscope Research Name Nielsen, Arbitron Alums To Board
January 19, 2010 at 10:08 AM (PT)
Emotion-based media and marketing research company INNERSCOPE RESEARCH has brought in former NIELSEN Pres./Chairman/CEO JOHN DIMLING and former ARBITRON Pres./Chairman/CEO STEPHEN MORRIS have joined its Board of Advisors.
"JOHN and STEVE are clear industry leaders, known for research innovation and for business growth," INNERSCOPE CEO/co-Founder Dr. CARL MARCI said. "Their knowledge and insights will guide us as we grow by anticipating customer needs, identifying market demands, and responding quickly with new products and services."
DIMLING joined NIELSEN MEDIA RESEARCH in 1985 and served as Pres./CEO through 2001. "With the proliferation of media making it possible to reach target audiences more efficiently, the effectiveness of the material delivered becomes even more critical to the communication process," DIMLING said. "INNERSCOPE has developed, and has validated through extensive research, the ability to measure and improve that effectiveness. I look forward to being involved with this exciting venture."
MORRIS spent 17 years at ARBITRON, leading the company through a transition from paper-and-pencil measurement of radio audiences to a single-source multimedia electronic platform with application to audiences for radio, TV and the Internet. "INNERSCOPE has pioneered innovation in the measurement of how advertising actually works," MORRIS said. "The company has opened the way toward a genuine understanding of cause and effect in an area where billions are spent with little hard evidence as to whether those dollars produce a positive ROI. I am looking forward to working with INNERSCOPE to help tell their story to advertisers who very much need this kind of information to drive more efficient marketing plans."