KBMB Goes Hot In Sacramento
January 19, 2010 at 3:38 PM (PT)
ENTRAVISION Top 40/Rhythmic KBMB (103.5 THE BOMB)/SACRAMENTO makes some changes, dropping its "THE BOMB" moniker for "HOT 103.5, SACRAMENTO'S HOTTEST MUSIC" and will be more music-intensive. HOT 103.5 remains a Top 40/Rhythmic station.
KBMB is no longer carrying the syndicated BIG BOY'S NEIGHBORHOOD. The station will feature a new music-intensive morning show and lists "MORE MUSIC MORNINGS" on its on-air page.
KBMB Dir./Programming PATTIE MORENO replaces NIKIA in the midday shift. MD/afternoons SHORT-E and night jock MO AYALA remain in place.