Canadian Broadcast Sales To Represent SparkNetworks
January 20, 2010 at 5:18 AM (PT)
SPARKNETWORKS, a newly formed, TORONTO-based content development and syndication division of SPARKNET COMMUNICATIONS, has partnered with CANADIAN BROADCAST SALES for representation beginning MARCH 1st.
SPARKNET COMMUNICATIONS Pres. PAT BOHN said, "As we introduce new and innovative products and brands to and for radio stations, we wanted to forge an alliance with a sales representation firm with the outstanding reputation for service and maximizing local marketplace dynamics. CANADIAN BROADCAST SALES was the obvious choice for us, and we couldn’t be happier to be working together."
CANADIAN BROADCAST SALES Pres. PATRICK GRIERSON noted, "We recognize, as clearly do our radio stations, the value of great syndication and understand that we must continue to be at the centre of all radio sales opportunities. The opportunity to work with professionals such as SPARKNETWORKS EVP JEAN-MARIE HEIMRATH and PAT BOHN adds further strategic value to the proposition. We are confident that this venture will benefit our client stations and our customers."