Radio Continues To Offer Haitian Help
January 20, 2010 at 5:56 AM (PT)
Promotion/marketing whiz PAIGE NIENABER collected a list of many of the ways radio is helping in the aftermath of the earthquake last week in HAITI (NET NEWS 1/15). Writes NIENABER, "Experts are calling this 'the greatest catastrophe in the history of the continent.'
Now, here’s what some other stations are doing to help:
Help Haiti NOW
Kicked off TUESDAY at CBS RADIO Top 40/Mainstream WXRK (92.3 NOW)/NEW YORK, coinciding with NICK CANNON's debut as their morning host. For the next five days they will at a different drop off location collecting primarily shoes of all types (especially work boots), and also medical and infant supplies.
They have multiple clients offering products and services to people who donate. This. Is. Large. The charities link is http://www.shoes2share.com .
REGENT/GRAND RAPIDS had a Salvation Army radiothon set for APRIL but decided that 200,000 dead (5500 of those being U.S. citizens) just to our south might be bigger. So they moved it to TUESDAY. Totals aren't in but early reports are huge.
"Could I Hear Anything By Company B?"
They cracked $5000 by 2 p local time in SASKATOON where WIRED 96.3 is playing whatever you want ... for a monetary donation to Haitian Relief. And to add a visual, they have the Street Team outside soliciting cash from passing cars.
Operation Teddy Bear
Irony is not just a black fly in the Chardonay. There were U.S. stations that didn't do anything with KATRINA. Seriously. And NEWCAP/EDMONTON sent 800,000 teddybears south to the refugees relocated to TEXAS.
The next big hot button is going to be the kids who are relocated here. The orphans and the displaced. With a female this is the ultimate 'Awwww Button." One of the stations has already started collecting kids' supplys for the children who arrive.
Haiti Quake Relief Day
They're doing this at K97/EDMONTON where every shift has a package for sale. MELISSA WRIGHT got a high bid of $2275 for her item.