Black Crow Media Signs On To Nielsen Radio Measurement
January 20, 2010 at 9:24 AM (PT)
BLACK CROW MEDIA has signed a deal for exclusive use of NIELSEN radio measurement in the HUNTSVILLE, ALABAMA market.
"NIELSEN’s ratings service offers the most accurate portrait of radio listeners today," said BLACK CROW CEO MIKE LINN. "Their address-based sampling and single-source consumer behavior data are setting a new standard for radio measurement. We can’t wait to share the BLACK CROW advantage with agencies and advertisers."
"NIELSEN is excited to add BLACK CROW to our impressive roster of radio clients," said NIELSEN Managing Dir./Global Radio Measurement LORRAINE HADFIELD. "More and more, the radio industry is turning to the sampling and ratings consistency that only NIELSEN can offer."