Lady Antebellum Ready For Media Blitz As Album Drops
January 22, 2010 at 11:24 AM (PT)
CAPITOL/NASHVILLE's LADY ANTEBELLUM will set off on a media blitz to kick off the release of their sophomore album, "Need You Now," on TUESDAY (1/26). They will stop by the syndicated "ELLEN" show on JANUARY 27th (check local listings), and they will be performing at the MUSICARES tribute to NEIL YOUNG on JANUARY 29th (which will not be televised).
They will appear at the GRAMMY AWARDS on JANUARY 31st (airing at 8p ET on CBS-TV), and they will be performing a two-song outdoor concert on JIMMY KIMMEL LIVE on FEBRUARY 2nd. KIMMEL airs at 12:05a (ET) on ABC-TV. The band will wrap up three weeks on the road with a trip to VANCOUVER for a performance on NBC's TODAY SHOW, live from the 2010 OLYMPIC GAMES on FEBRUARY 16th.
LADY A is also offering fans bonus content through www.ladyantebellum.com if they purchase a physical or digital copy of their new album through any retailer. One track will be given away each month in 2010 with the first track available TUESDAY.
Additionally, the band is premiering the album online through MYSPACE MUSIC, and they will also participate in AOL's "Sessions" probably and YAHOO's "Maximum Performance" series. YESTERDAY (1/21), digital music service LALA started offering the song, "Stars Tonight" through the FACEBOOK gift store, a first time promotion for a Country artist.
For more on LADY A, who will join CURB artist TIM McGRAW's tour on FEBRUARY 11th, visit www.ladyantebellum.com.