RadioCrunch: mScore, PPM Not Bad For New Music
January 22, 2010 at 3:57 PM (PT)
Strategic consulting firm RADIOCRUNCH has publicly disputed the conclusions drawn in "a published report" that suggested that PPM or the MEDIA MONITORS’ new mSCORE index is hurting new music.
"We've been studying the mSCORE data for nearly 10 months and there is no evidence that new music generates any more or less tune-out than songs with a lot more familiarity," RADIOCRUNCH Partner KEVIN MCCABE said. "If anything, we see long-term development stories on mSCORE from a variety of different genres. Of course, new measurement technologies take time to be understood and analyzed. But there is one certainty: songs don't always start out with lots of switching. There are many examples of major hit songs that started out positive from the first time they were played."
"PPM is not hurting new music," RADIOCRUNCH Partner ANTHONY ACAMPORA responded. "We're seeing Top 40, Rhythmic, Urban and Hot AC among the share demo leaders in a number of markets. There is no evidence to suggest that listeners of these formats have a problem responding to new music, otherwise these formats wouldn't have the large audiences that they do."
there is no evidence that new music generates any more or less tune-out than songs with a lot more familiarity