WXPN and Weathervane Announce Project to Showcase Independent Musicians
January 26, 2010 at 9:53 AM (PT)
UNIVERSITY OF PENNSYLVIANIA Triple A WXPNPHILADELPHIA and WEATHERVANE MUSIC ORGANIZATION, a community-supported non-profit production company, announced the launch of SHAKING THROUGH.
SHAKING THROUGH is an online music and video series that showcases and fosters select independent musicians through the production resources of WEATHERVANE MUSIC and the radio and online distribution and marketing reach of WXPN.
Participating SHAKING THROUGH artists will be given the opportunity to make high-end audio and video recordings of their original music with production resources provided by WEATHERVANE MUSIC. These recordings will then be released online at WeathervaneMusic.org and XPN.org and promoted by WXPN, including on-air features, live concerts, podcasts and social media promotion.
Over the next two years, 15-20 independent artists will be selected to participate. Approximately 70% of the artists will be new, emerging or unknown and 30% will be previously established or well known. In keeping with WEATHERVANE and WXPN’s commitment to their own local music community, approximately a third of these artists will be from the greater PHILADELPHIA region. The first three artists are BROOKLYN-based singer-songwriter SHARON VAN ETTEN, CHICAGO folk-pop group SONOI and PHILADELPHIA’s own STRAPPING FIELD HANDS.
WEATHERVANE MUSIC and WXPN are celebrating this new project at a launch event TODAY at 2 p.m. at World Cafe Live.