Clear Channel Attracts Film Studio Interest To Radio And Other Platforms
January 29, 2010 at 10:25 AM (PT)
CLEAR CHANNEL COMMUNICATIONS claims to en enjoying increased interest from major film studios across its radio, digital, mobile and outdoor platforms. Interested parties include DISNEY, FOX, LIONSGATE ENTERTAINMENT, SONY PICTURES and WARNER BROS.
"Entertainment companies have some of the most creative marketers in the world and the intense competition for ticket buyers and viewers is driving them to unprecedented levels of innovation," CLEAR CHANNEL EVP and GLOBAL MEDIA Pres. JOHN PARTILLA said. "No one has more effective digital platforms than CLEAR CHANNEL and we're seeing entertainment companies use our Web, mobile and outdoor properties to offer digital brand experiences that intensify and extend the success of their films. This is some of the most impressive marketing we've ever seen."
CLEAR CHANNEL RADIO collaborates with studios to create custom digital experiences that extend the reach of major films. LIONSGATE ENTERTAINMENT and FOX are among the leaders here among entertainment companies. FOX became the first sponsor to create a mobile "roadblock" within its IHEARTRADIO application to promote the premiere of "GLEE." A gateway ad appeared while the mobile application loaded onto iPHONES and BLACKBERRY phones, and again on every third user interaction such as switching a station.