J.P. Morgan: Radio Revs Up 1% In 2010
February 1, 2010 at 7:03 AM (PT)
J.P. MORGAN analysts ALEXIA QUADRANI, MICHAEL MELTZ, IMRAN KHAN and AVI STEINER made a presentation last FRIDAY (1/29) as part of the online "Advertising/Marketing Virtual Summit," which included a portion showing the RAB’s report that radio revenue has on a positive climb since MAY.
The summit was sub-titled "Driving The Radio Recovery In 2010."
The RAB report expects "hopeful signs from the automotive category, both from the dealer and manufacturer fronts." Other catagories expected to rise are Restaurants, Political, Communications/Cellular, Financial and TV/Cable.
Check out the Advertising Marketing Virtual Summit RAB presentation here.