WMG Enters Into Partnership With Music Choice For Cingular Wireless Video Service
March 8, 2006 at 2:09 PM (PT)
WARNER MUSIC GROUP (WMG) and MUSIC CHOICE have entered into a joint agreement to offer CINGULAR WIRELESS customers access to music videos and artist interviews from WMG's recording artists. The MUSIC CHOICE offering will feature a streaming music video-on-demand service that allows customers to continuously watch a variety of pre-selected music videos from WMG artists over a 24-hour period.
The subscription-free MUSIC CHOICE offering features: "MC Music Videos," a daily selection of music videos from WMG's artists to watch on demand over a 24-hour period for only $0.99 per video; "MC Play of the Day," a new music video each day from a variety of music genres; and "MC Ringtone Report," a program about the hottest new ringtones.
In addition, MUSIC CHOICE will also offer "MC Premium," a subscription service that offers a wider selection of R&B, Hip-Hop, Rock, and Pop music videos, and a weekly program called "New Releases" focusing on the artists that have new material hitting the stores that week.