Report: Pandora Going After Local Advertisers
February 2, 2010 at 8:53 AM (PT)
Internet radio provider PANDORA is reportedly set to seek more business from local advertisers in 2010 with a new sales team aimed solely at small and mid-size businesses, reports CLIKZ.COM. The company is also partnering with ADREADY, an ad platform that helps smaller advertisers place display ads with publishers.
"We've been getting a lot of request from small to mid-size businesses, and we had our premium direct sales teams fielding a lot of those calls," said VP/Performance Ad Sales BRIAN MIKALIS. "We want our premium team focused on the largest FORTUNE 500 brands, but we didn't want to do nothing with those other requests. One of the differentiators for PANDORA from other traditional sites is every single one of our users registers and gives us their zip code, so we can do that local marketing down to the DMA level very easily," he said. "If you're advertising on local markets on radio, you can do the same thing on PANDORA."
MIKALIS will manage the new local sales staff, which will be stationed in PANDORA's OAKLAND, CA, headquarters.