RadioTime Unveils Traffic Builder Campaign
February 4, 2010 at 11:20 AM (PT)
RADIOTIME, INC. has launched its Traffic Builder Campaign to help terrestrial and Internet-only radio broadcasters attract new online listeners. The Traffic Builder Campaign enables broadcasters to sponsor the results of users’ searches on the RADIOTIME.COM guide of more than 60,000 terrestrial and Internet radio stations, ensuring their stations and programs appear prominently in relevant search results.
"This is not a slow-to-build search engine optimization program, this is a way for broadcasters to quickly grow their online brands and audiences," RADIOTIME’s DAN HALYBURTON said. "The Traffic Builder Campaign enables broadcasters to more effectively target listeners rather than by just hoping listeners discover them using only a standard Internet browser. Based on the feedback provided by our beta program participants, we believe broadcasters who participate in the Traffic Builder Campaign can grow their audiences by 150-400%."
"After partnering with RADIOTIME, our CHRISTMAS channel, which at first was nowhere to be found in the RadioTime users’ Top 19 Holiday Music Stations list, zoomed up to number eight," GOTRADIO Founder/Pres. VAL STARR said. "In addition, we have seen a substantial retention of new listeners across our network since they have discovered us through the RADIOTIME featured listings. The Traffic Builder Campaign was extremely successful in driving listeners to our site, and we intend to continue participating."
Broadcasters can contact DAN HALYBURTON directly to learn more about the RADIOTIME Traffic Builder Campaign: +1 (972)364-9797, email@example.com.