iBiquity Announces New HD Radio Pricing
February 8, 2010 at 8:26 AM (PT)
iBIQUITY DIGITAL CORPORATION has announced its 2010 pricing program for station licensing. The new plan includes reduced license fees and expanded payment options, which they hope will simplify radio broadcasters’ migration to digital.
"HD Radio Technology has enjoyed tremendous broadcaster support and seen breakthrough progress in receiver sales, automotive adoption and product expansion over the past year," said Pres./CEO BOB STRUBLE. "Based on this success and heightened broadcaster enthusiasm, we have created flexible, cost-effective licensing options to make upgrading easier. Radio is now the last entertainment medium to convert from analog to digital, and we want to do all we can to help broadcasters upgrade and deliver the highest quality listening experience to their listeners and generate incremental revenue from new digital offerings."
The new pricing model offers broadcasters three different options. Stations pay a one-time license fee to broadcast digitally on their main channel:
1. Enclose payment in full with signed contract: $10,500
2. Invoice next business month standard net 30 terms: $11,000
3. 12 automatic electronic payments: $12,500 ($1,042/month)
Additional information on licensing can be found here.