Sign Of The Times: No 'Music' In New MTV Logo

Facing Reality: In With New Logo (top), Out With Old Logo (bottom)

In a move to best reflect the reality of its existence, MTV has junked its 29-year-old logo, removing the words "Music Television" from it and running pictures of its reality TV stars in the giant "M." According to ROLLINGSTONE.COM, "The shift seems to confirm what many have suspected for years: Following the cancellation of TRL and the success of JERSEY SHORE, THE HILLS and the REAL WORLD spin-offs, music is no longer MTV’s main priority.

"The people who watch it today, they don't refer to MTV as music television. They don't have the same emotional connection that, say, the people who are writing about [the logo change] do," MTV’s head of marketing TINA EXARHOS told the LOS ANGELES TIMES.

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