Arbitron To Reissue Altoona Fall '09 Book
February 11, 2010 at 9:10 AM (PT)
ARBITRON will be adding 20 diaries to the FALL 2009 ALTOONA Metro In-Tab sample. These diaries were returned from diarykeepers residing in BLAIR COUNTY in the ALTOONA METRO, but were processed as non-Metro TSA diaries for the previously released report.
A revised FALL 2009 ALTOONA Radio Market Report (ARBITRON eBook), based on an In-Tab sample in which these additional diaries are appropriately processed as BLAIR COUNTY Metro diaries, will release on FRIDAY, FEBRUARY 12th at 10a ET.
Audience estimates for stations that received substantial listening in the diaries may be significantly affected in particular demos and dayparts. In addition, estimates for stations that were not recorded in the additional diaries may be slightly affected as a result of sample balancing and reprocessing procedures required to appropriately add diaries to the In-Tab sample.