BBC Trust: Radio 2 Needs More Appeal To Minority, Older Listeners
February 15, 2010 at 10:41 AM (PT)
A report by the BBC TRUST insists that BBC RADIO 2 must appeal more to ethnic minority members and listeners over the age of 65. The station's average listener age remains at 50, but the TRUST, the governing board that oversees the BBC, criticized the station for growing its under-35 audience over the past 10 years and appealed to the station to "protect the interest of its older audiences." The report also suggested that RADIO 2 take more risks with peak-time non-music programming with material unavailable elsewhere.
The report also analyzed the BBC's Triple A digital station 6 MUSIC, suggesting that the station should strengthen its appeal to a bigger audience, including older listeners.