Scarborough Expands CPO Households In 20 Markets
February 17, 2010 at 6:49 AM (PT)
SCARBOROUGH RESEARCH has expanded the incorporation of cell phone-only (CPO) households into 20 additional local market studies. These newly announced markets will receive CPO treatment starting with the second release of data in 2010, issuing to the marketplace in OCTOBER.
The next set of markets receiving CPO treatment are ALBANY, NY, ATLANTA, BALTIMORE, CHARLOTTE, CHATTANOOGA, DES MOINES, FRESNO, JACKSONVILLE, KANSAS CITY, KNOXVILLE, LEXINGTON, MEMPHIS, MILWAUKEE, PHOENIX, ROCHESTER, NY, SAN DIEGO, SALT LAKE CITY, SEATTLE, TOLEDO and TULSA.
"SCARBOROUGH stands out from our competitors as we are the only local-market qualitative service with Cell Phone-Only treatment," said EVP/Research and Operations GREGG LINDNER. "SCARBOROUGH RESEARCH is committed to high-quality data, and we continuously invest in our product to ensure our information exceeds expectations. CPO joins a long and distinguished list of advancements we continue to make in research quality, including response rates improvement initiatives and MEDIA RATING COUNCIL accreditation."