Royce Names Robert Scorpio VP/Programming
February 19, 2010 at 12:01 PM (PT)
Longtime programming ace ROBERT SCORPIO has been named VP/Programming for ROYCE COMMUNICATIONS. Most recently OM/PD at WPGC/WASHINGTON, DC, SCORPIO starts immediately, but won't be in his new digs in SOUTHERN CALIFORNIA until MARCH 15th.
"With the addition of ROBERT SCORPIO as VP/Programming, ROYCE INTERNATIONAL BROADCASTING CORP. is poised to define the Mainstream Top 40 Radio genre of tomorrow," ROYCE Pres. ED STOLZ stated. "MR. SCORPIO's 20-plus years of experience as a programmer, consultant and top-rated on-air personality in key major markets will drive the evolution of the ROYCE brand at its SAN FRANCISCO, LAS VEGAS and PALM SPRINGS outlets. In these excessively leveraged and consolidated times, ROYCE, a staunchly independent American broadcasting company and a steadfast believer in the magic of radio, is pleased to team with this amazing talent at select WESTERN and SOUTHWESTERN stations. Our direction will be to solidify these markets as a competitive force, while remaining intensely attune to our communities and the local scene."
SCORPIO tells ALL ACCESS that he initially talked with STOLZ about doing full-time consulting work for him a couple years ago. "I recently heard about his acquisitions in LAS VEGAS and SAN FRANCISCO, so I reached out to him and struck up a conversation that lasted a month. I was interested in working full-time in the Top 40 world. He wanted someone with the experience and knowledge to help him build his company. A lot of our thoughts and visions are the same, so we came up with a deal."
Although SCORPIO is best known programming some of the most influential Top 40/Rhythmic and Urbans in the country, he points out that he has considerable Top 40 experience as well. "His stations are mainstream and we'll continue to go mainstream; that's where our vision are direction are. There's a lot of potential for our stations in the three markets. Although I have experience consulting and overseeing Mainstream Top 40s, I've never been a day-to-day operations guy with Top 40 until now -- and I'm really looking forward to doing that."
He's also cognizant of the programming adjustments he needs to make to be successful in a PPM world. "I worked under the PPM at WPGC for a year-and-a-half," he said. "It really opened my eyes. Two of the three stations we have will be in PPM markets -- and it's going to be a real challenge. PPM is the real deal as far as telling you where your stations stands. It forces you to listen hard to your stations and put out the best product possible."