Bruce Williams Show To End March 5th
February 22, 2010 at 4:14 PM (PT)
ALL ACCESS has received word from BRUCE WILLIAMS affiliates that the syndicated host has sent them an e-mail informing them that his show will end on MARCH 5th.
The e-mail tells the affiliates, "After a great deal of thought, I have concluded, as has been said many times, 'all things come to an end,' and this is true for me of my radio career. As a consequence, it is my painful chore to announce with much regret that MARCH 5th, will be my last Network broadcast."
"There have been enormous changes in our industry in the past three-and-a-half decades. Those of you who have been in the business for a long period of time know full well many of the things to which I elude (sic). Those of you running independent stations are more aware then anyone of the challenges you face. The last several years have been very difficult economically for most. There’s no question that there will be continued innovations in this enterprise and the choices are clear, adjust or leave.
"You may rest assured that this was not a decision made lightly," continued WILLIAMS. "I truly appreciate the difficulties it will impose on many of you. If it would be helpful, I will do my best to provide some older shows, which you may continue to use at no cost and without any commercial obligations."
The e-mail also thanked the people and organizations who played a part in his success, with a special mention of the late WCTC-A/NEW BRUNSWICK GM TONY MARANO, who gave WILLIAMS his start in 1975, his family, and his assistants BETH RICHARDS and DENISE GAMBALE.
"I have learned 'never say never,'" added WILLIAMS. "This moment is closing a chapter of my life, which has meant a great deal to me. I have no broadcast plans. This is not to say that if someone made an overture that I would automatically say no. Unlikely, but the door is never firmly closed.... A great many factors went into making this decision. I have agonized over it for some considerable period of time. The decision was not made lightly but I firmly believe it is the correct one...."
WILLIAMS assured affiliates that he will go ahead with the planned "mystery cruise" he is hosting next month, and will also continue his column for UNITED FEATURES SYNDICATE.