TV One To Provide Content For Wal-Mart Stores
March 10, 2006 at 11:33 AM (PT)
PREMIER RETAIL NETWORKS announced that TV ONE, the African-American cable channel, is going to provide lifestyle and entertainment-oriented programming to the WAL-MART TELEVISION NETWORK, which will be carried in more than 2,850 of its stores. TV ONE will create specially-tailored programming for WAL-MART TV, including lifestyle tips on a wide range of issues including fashion, beauty, home, personal finance, as well as entertainment-based content. This programming may include segments from sister corporation RADIO ONE radio stars such as TOM JOYNER and RUSS PARR who have crossed over into the TV ONE fold.
TOM SEBASTIAN, SVP/Programming for PRN, commented, " Our goal is to help enhance the shopping experience by being relevant to the consumer. TV ONE's lifestyle and entertainment programming, which targets the adult African American audience, will be an outstanding addition to WAL-MART TV. In this way we hope to offer a store of the community to all segments of our diverse customer base."