Marketron, Ando Integrate Ad Scheduling, Tracking
February 23, 2010 at 3:22 PM (PT)
MARKETRON has announced the integration of its multi-media sales application, MARKETRON Revenue Builder, with ANDO MEDIA's Internet radio ad management and serving platform, AD INJECTOR. Doing so enables broadcasters to schedule and deliver Internet radio advertising in addition to their terrestrial radio commercials through a tightly integrated solution.
"The integration of MARKETRON Revenue Builder with ANDO MEDIA's Ad Injector platform represents a key advancement in Radio's Internet sales efforts," MARKETRON CEO STEVE MINISINI said. "MARKETRON Revenue Builder delivers new top-line revenue growth to our customers by giving them a powerful sales application and critical insight into their Internet business strategies. ANDO MEDIA is a crucial player in the Internet radio world, and forging this partnership was an essential step in achieving our goals."
"As the local media environment moves more and more toward an integrated sale, our clients are looking for ways to simplify the process," ANDO COO PAUL KRASINSKI said. "Housing more functionality inside of a single system creates a 'total audio' platform for our clients to centralize command and control, making them more effective in delivering integrated programs for clients. We're thrilled to be working with MARKETRON to deliver this advanced platform."