WFIV Rebrands Itself
March 1, 2010 at 10:42 AM (PT)
HORNE RADIO Triple A WFIV/KNOXVILLE has started a rebranding process TODAY (3/1). The new name for the station is "i-105 KNOXVILLE's Independent Radio.
"As a business evolves, it becomes necessary to take a fresh look at the business, its image and its relevancy to determine if what was once okay, still is," said GM TONY COX. "In our case, just being 105.3 WFIV was too plain. It lacked excitement and passion."
Further, station PD RUSSELL SMITH says the station will not be changing its music mix. "We’re just repackaging the product to appeal to a bigger audience," he says. "You’ll still hear the same wide variety of music that has made this station popular since its inception in 2003. The only difference is now we have a new name that will make us easier to identify and more attractive to local advertisers."
The station also has a new web address, www. myi105.com.