NPD Survey: Illegal Downloading Down 25%
March 1, 2010 at 4:26 PM (PT)
A senior analyst for the NPD GROUP research firm told the DIGITAL MUSIC EAST FORUM last week that there was a 25% decline in illegal downloading in the U.S.via P2P sites during 2009, reports CNET.COM. Although RUSS CRUPNICK attributed to the drop to, among other things, music fans filling up their need to obtain new or more music, the NPD survey also offered other reasons.
According to the poll, the #1 reason people are illegally downloading less is the fear of getting malware and viruses from frequenting these P2P sites. The No. 2 reason, ironically enough, was fear over getting sued by the music industry -- even though the RIAA announced that it ended its lawsuit campaign, the publicity surrounding the court cases it won against downloaders seems to have had a lingering impact.
CRUPNICK also cited other reasons for the decline, including the rise of ad-supported music services, such as PANDORA, SPOTIFY and VEVO, which offer songs for free in exchange for viewing advertisements.