Mobile Gains In Pew News Usage Study
March 2, 2010 at 5:23 AM (PT)
The latest study by the PEW RESEARCH CENTER's Internet & American Life Project and Project for Excellence in Journalism, "Understanding the Participatory News Consumer," says that 54% of Americans listen to radio news at home or in their cars, but the number trails use of TV news and online news sources. The figures show that 92% of respondents use multiple news platforms on a daily basis, with 26% getting some news from their cell phones. The Internet has climbed to be the third top news source, behind only local TV news and national TV news.
Among those most likely to listen to radio news, the primary demographics are those 30-64 years old, college graduates, and Internet and cell phone users. Online users are more likely to use radio news as well (57%, compared with 44% of non-online users). 53% of people who have dropped their landlines and use cell phones only also use radio news, as compared with 39% of landline users. Republicans and conservatives are more likely to use radio news than Democrats, moderates and liberals.