The Media Audit Plans Houston Test, Radio One Will Encode
March 13, 2006 at 10:45 AM (PT)
THE MEDIA AUDIT has asked HOUSTON stations to encode their signals for a test of its smartphone-based ratings system. joining ARBITRON in using the market for a meter test.
TMA characterizes the test as a "small field test" and would be similar to a test being run in LONDON by TMA and IPSOS.
And the company has inked RADIO ONE as the first HOUSTON cluster to agree to be encoded. Urban AC KMJQ (MAJIC 102), Top 40-Rhythm KBXX (THE BOX), and Regional Mexican KROI will participate in the MEDIA AUDIT trial.