AutoZone Loves Radio
March 3, 2010 at 4:59 AM (PT)
One of terrestrial radio’s big spenders will remain so this year, writes MEL PHILLIPS in his NOWANDTHEN blog. AUTOZONE, "the U.S. auto-parts retail industry leader, loves the return they’re getting on their radio dollar so much, they’ve decided to stick with radio for the bulk of their ad spending."
AUTOZONE Pres./CEO BILL RHODES praised radio during a financial conference call yesterday, where he announced Q2 earnings rising 6.4%. "We will remain heavily focused on radio advertising, as we are one of the largest radio advertisers in the U.S. today."
MEDIA MONITORS reports that AUTOZONE was radio’s fourth largest advertiser last week, airing 25,768 spots (NET NEWS 3/1).
[AUTOZONE is a great story for radio. Do you know of more? Has your station pleased a local advertiser so much that they spent more money with you, instead of other forms of media? Share your story with ALL ACCESS readers in comments below.]