Pandora Aims At Auto Dashboard With New Hire
March 4, 2010 at 4:31 AM (PT)
Internet radio provider PANDORA, which reportedly is set to seek more business from local advertisers in 2010 with a new sales team aimed solely at small and mid-size businesses (NET NEWS 2/2), is also focusing on the automotive dashboard as they name GEORGE LYNCH as the new VP/Automotive Business Development.
PANDORA SVP JESSICA STEEL stated, "We are thrilled that GEORGE is bringing to PANDORA his 20 years of experience pioneering new radio technology into vehicles, where 50% of all radio listening occurs. Delivering PANDORA's personalized internet radio to our 48 million listeners in their vehicles is a key focus of our company this year and we think we have got the best person on board to help PANDORA cement our presence in the automotive arena."
LYNCH said, "I have been fortunate in my career to have the opportunity to evangelize new radio technologies in the automotive industry and forge the partnerships with automakers that make them a reality for consumers. Pandora is radio at its most innovative: wholly personalized and ever-present. I'm excited to introduce PANDORA into connected vehicles."
PANDORA recently announced a business partnership with FORD that will enable listeners to access their personalized PANDORA radio stations through voice command over FORD SYNC. ALPINE and PIONEER have also announced support for PANDORA's recently launched "PandoraLink" technology in aftermarket products that those companies are distributing later this year.
BMW's Mini To Offer Internet Radio
In more automotive/web radio news TODAY (3/4), MINI is set to roll out connectivity. Read about it here.
[When do you think Internet Radio will be widely available in cars? How do you think it will affect terrestrial radio? Is it a bigger competitor, long term, than satellite radio? Let us know your opinion below.]