BIA/Kelsey: TV/Radio Ad Revs To Grow 2.8% Over Next 5 Years ...
... As Digital Revs To Rise 17.8%
March 9, 2010 at 10:43 AM (PT)
BIA/KELSEY predicts that local advertising revenues for television and radio will hit $34.3 billion in 2014, a 2.8% compound annual growth rate (CAGR) from the $29.9 billion generated in 2009. Digital revenues for these media, on the other hand, are expected to grow at a 17.8% CAGR during the same period.
The company's 2010 U.S. Local Media Annual Forecast (2009-2014) -- more findings of which can be found here -- is available to clients of the firm's new advisory service, DIGITAL STRATEGIES FOR BROADCASTING (DSB). DSB provides research and analysis on how the changing local media landscape will affect the broadcaster community and its supporting network of vendors and technology providers.
BIA/KELSEY will present additional findings from its broadcast forecast in a free webinar on TUESDAY, MARCH 16th titled, "Capitalizing on the Shift to Local and Digital Media." For details and online registration, go here.
Additional findings from BIA/KELSEY's 2010 U.S. Local Media Annual Forecast can be viewed online here.