WGN Memo Relays Michaels' 'Newsspeak' Words To Avoid
March 10, 2010 at 11:18 AM (PT)
VOCALO.ORG's ROBERT FEDER is reporting that TRIBUNE Talk WGN-A/CHICAGO staffers have been issued a list compiled by company CEO RANDY MICHAELS and issued by News Director CHARLIE MEYERSON of 119 words and phrases not to be said on the air by news reporters and anchors.
In the memo, MEYERSON writes, "The real goal here is to avoid using words that make you sound like you’re reading, instead of talking —- that shatter the image you’re speaking knowledgeably to one person. By not using ‘newsspeak,’ you enhance your reputation as a communicator." The long list, similar to directives given to news departments in the past, includes examples of jargon or incorrect and/or redundant phrases to be avoided by reporters.