Talk Shows USA Adds Features
March 10, 2010 at 2:36 PM (PT)
SKIP JOECKEL's TALK SHOWS USA, heretofore specializing in long-form Talk syndication with shows like "THE MONEY PIT" and "GUN TALK," is branching out into syndication of short-form features. JOECKEL is offfering daily features based on "THE MONEY PIT" and (coming soon) "GUN TALK" as well as LARRY SHANNON's "ONE MINUTE MORE" and an upcoming feature based on "AUTOWORLD."
JOECKEL said, "In our conversations with program directors and sales mangers, it’s come to our attention that they’re interested in short-form features that their sales departments can use to sell to specific advertisers. Home Improvement, High Tech, Autos and Lifestyle are just a few of the help-friendly categories that advertisers like to be associated with.
"In addition to a station making money with the features, station’s listeners will find that the short-form features offer cutting edge, meaningful, relatable and unique information that has value to their fast-paced lives."
Consultant JIM TAZARAK is also offering sales advice on selling features.