ESPN Audio Inks Deal For Golf's U.S. Open
March 11, 2010 at 10:28 AM (PT)
ESPN AUDIO inks a deal with the UNITED STATES GOLF ASSOCIATION to provide exclusive play-by-play coverage of the U.S. OPEN for NORTH AMERICA in 2010 and 2011. The deal covers any and all means of audio distribution, including terrestrial radio, satellite radio, HD RADIO, broadband and wireless audio platforms, and will also include on-site broadcasting through devices provided to spectators by the USGA.
"We are so pleased to partner with ESPN RADIO in connection with our efforts to bring the U.S. OPEM to as many fans of the game as possible and in as many ways as possible," said USGA Chief Business Offcer PETER BEVACQUA. "We are also looking forward to working with ESPN to provide on-site radio coverage that will benefit and improve the overall experience of our championship spectators."
"We look forward to presenting the U.S. OPEN to our fans, affiliates and advertisers, and to adding one of golf's majors to our other top-shelf event programming, including the NBA and The Finals, MLB and the World Series, and the BCS and its championship," said ESPN AUDIO SVP MO DAVENPORT. "ESPN AUDIO will utilize its expertise across all of our platforms, from the standard terrestrial broadcast to podcast offerings, allowing fans to enjoy the U.S. OPEN wherever and whenever they want."