comScore Ranks TargetSpot On Top
March 12, 2010 at 5:50 AM (PT)
TARGETSPOT was ranked first in the Entertainment-Radio Category by COMSCORE in their adjusted FEBRUARY expanded category report. COMSCORE measured TARGETSPOT at more than 29 million unique monthly visitors, showing that the company reaches more than 64% of the Entertainment-Radio category and 14% of the total Internet audience. This is TARGETSPOT's first inclusion in this report, which is closely monitored by advertisers and agencies and includes key industry players as PANDORA, WESTWOOD ONE and CLEAR CHANNEL ONLINE. TARGETSPOT's audience will now be measured monthly by COMSCORE.
"The Internet and mobile radio industry is growing rapidly and it is critical to advertisers, media companies and advertising networks to have an independent provider of audience measurement that covers both pure play and broadcast media," said TARGETSPOT CEO EYAL GOLDWERGER. "COMSCORE has been a trusted source of measurement that is extensively used by our brand and agency clients."