McVay Syndication Acquires Donny Osmond Feature
March 15, 2010 at 5:46 AM (PT)
MCVAY SYNDICATION has agreed to purchase "8-TRACK PLAYBACK," hosted by DONNY OSMOND, from BROADCAST BARTER RADIO NETWORKS for an undisclosed sum. The transaction puts both of OSMOND’s radio programs under the umbrella of MCVAY SYNDICATION, which also syndicates "THE DONNY OSMOND SHOW," the daily five-hour daypart programming designed for AC and Classic Hits formats, in conjunction with CITADEL MEDIA in the USA and ORBYT in CANADA.
BBRN created the feature in 2006 and tapped DONNY as host when it debuted in SPRING 2007. It’s currently cleared in more than 75 markets, including CHICAGO, BOSTON, DETROIT, SEATTLE, DENVER, CLEVELAND, SALT LAKE CITY and INDIANAPOLIS.
MCVAY SYNDICATION Pres. MIKE MCVAY said, "MATT and MIKE at BBRN created an excellent feature that many of our client stations already air as a part of their programming. Given that DONNY’s daily show is growing, and given the growth that 8-TRACK PLAYBACK is already enjoying, it made sense for us to combine the programs and give stations even more of what is the DONNY OSMOND franchise."
BBRN co-Founder MATT DUBIEL said, "[BBRN co-Founder] MIKE NOONAN and I are extremely proud of the role we played in DONNY’s broadcast success in recent years. We’re particularly thrilled and honored we landed on the radar of an industry legend like MIKE MCVAY. Now that we know DONNY’s feature is in good hands, BBRN will be 100% focused on our other syndicated products. Affiliates will see no change in the service or systems used to deliver the program."
Stations interested in clearing 8 TRACK PLAYBACK can check out the demo at 8TrackPlayback.com or call MCVAY SYNDICATION at (440) 933-0440.